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Tech Marketers Need Friends With Benefits. No, Not That Kind
Every software product developer, and product manager, and sales rep, needs friends in marketing. And they need to be friends with benefits – benefit statements. Clear. Explicit. Specific for a...
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IT Marketers: Oversold Announcements Weaken Your Story
Microsoft and HP’s recent announcement highlighted some of the ways in which poor announcements strain credulity and make it harder to get attention when you do have something worthwhile to talk about....
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IBM Software Results Continue To Validate Strategy
Another strong year from IBM demonstrates that its relentless software portfolio build-out has succeeded in its goal of grabbing ever more customer logos, share of wallet, and partners. Growth is a...
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Dell Marketing Gets It Right
I ignore virtually all the marketing emails I get, even from folks whose offerings I tend to like – Apple, musicians I follow, baseball teams…. But today, I got a great note from Dell that started with...
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Twitter Drafting – Marketing in the Tweetstream
Racing fans - cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy...
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